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About us

Big Joe’s Real Pies is a specialist retail pie bakery that produces competitively priced fresh, high quality home-made pies to the retail and wholesale market. The first Big Joe’s pie store was opened in Hermanus in 2012. The shop was an instant success and after trading successfully for three years it was decided to open a second store nearby, in Strand, to further refine the business and franchise model. At this moment we have 20 stores across South Africa and many more to come in the future.

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A real recession buster franchise to keep a close eye on.

The company is headed by Hennie Andrews (founder of King Pie and Butterfield) and Pieter van der Merwe (founder of PNA and former Managing Director of Deeghuys).

By combining their unique skills and talents they have created a sustainable and profitable business model. 

Contact us if you want to be part of this already successful franchise model.

The concept under the spotlight

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A proven concept, superior product presentation and favourable pricing mean that even in the current economic climate Big Joe’s is a highly competitive business. Consumer trends have shown increased spending at factory-type stores where there is an increased perceived value for the customer and Big Joe’s has taken this into account in their store development. Their unique-to-the-pie-industry open-plan store layout means that customers can see first-hand and up close how the fillings are prepared, the pastries are made, and the pies are produced.

Drawing on Hennie’s experience in pastries and proven filling recipes, Big Joe’s has created superior pie quality equal to any pie anywhere in the world.

The primary target market is the general broad spectrum consumer.

Experience has shown that customers are increasingly buying boxes of pies rather than just a single pie to enjoy for lunch and in the current economic climate, where consumer buying power is under pressure, Big Joe’s bulk pricing structure is a welcome relief.

Although Big Joe’s is a strong destination-oriented retailer, high‐traffic mall locations create a win‐win for the landlord, consumers and franchisee.

100% Support

The franchisor provides a turnkey solution that includes site selection, lease negotiations, store planning, layout and design. The Head Office team will be on-hand throughout the store establishment and opening process to provide support and ensure a successful store launch.

The franchisor also provides pre-opening and in-store training as well as pre-opening and opening marketing campaigns.

Do you fit the profile?

Applicants must be coach-able, system-oriented and driven individuals. The ideal franchisee is a hardworking hand-on individual who is willing to spend time in the outlet. Franchisees should be passionate about customer service and have the ambition to develop and grow their business. Applicants will benefit from prior business ownership or management experience.

"Big Joe’s Pies is a pie bakery that makes fantastic handmade pies like the old days. BAKED TODAY. SOLD TODAY"
Big Joe
Master Pie Maker

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Head Office

Suite 5 Midstream Midlands Office Park, Mount Quarry Street, Midstream Estate, Olifantsfontein, Gauteng, 1692

Call us

+27 10 822 8700